08/04/2026
News
On April 15, 2026, an official press conference of Unique Estates | Christie’s International Real Estate was held at the company’s office at 10 Oborishte Street in Sofia, where the exclusive Global Luxury Perspectives 2026 report by Christie’s International Real Estate was presented, along with an analysis of the luxury real estate market in Bulgaria for the first quarter of the year and the key trends for 2026.
The event brought together representatives of leading media, partners, and industry experts, with a strong focus on the global processes that are reshaping buyer behavior and restructuring the high-end real estate market worldwide.
During the press conference, Vesela Ilieva, Managing Partner of Unique Estates | Christie’s International Real Estate and Vice Chair of the Board of Directors of Realto Group, shared that 2026 marks a new stage in the development of the global luxury real estate market, where security and long-term value are becoming key drivers of investment decisions.
“One of the most significant factors shaping the market in 2026 is the global movement of private wealth. A record number of millionaires are expected to change their country of residence, indicating that capital migration has become a structural and long-term trend,” said Vesela Ilieva. She added that luxury real estate is increasingly perceived as a tool for preserving value, protecting capital, and ensuring family security, rather than solely as an investment asset. According to her, Bulgaria is gradually positioning itself as a stable and predictable destination within the European Union, attracting growing attention from international investors.
On her part, Svetoslava Georgieva, Managing Director of Unique Estates | Christie’s International Real Estate, commented on the development of the Bulgarian luxury real estate market and the clearly defined segmentation across different price ranges.
“The market is evolving toward clearer segmentation – we are observing more moderate activity in the mid-range segment, while interest in high-end properties remains stable and even growing, especially for properties above €1 million,” summarized Svetoslava Georgieva. She added that today’s buyers are significantly better prepared and make decisions faster, with high-quality properties in prime locations often being sold within a few weeks. As an example, she pointed to a trophy transaction worth €7 million in the foothills of Vitosha, part of the company’s portfolio, which is a clear sign of strong local capital and confidence in the market.
Among the key conclusions of the analysis are trends toward a more selective market, fewer but higher-quality transactions, as well as greater predictability in both buyer and seller behavior. A significant share of deals are concluded without serious price negotiations, further confirming the stability of the segment.
Unique Estates | Christie’s International Real Estate also reports sustained growth in the rental market, as well as expectations for a moderate price increase of 5% to 10% annually, driven mainly by the most desirable locations and properties with proven quality.
The overall message of the press conference is that 2026 is shaping up to be a year of more mature decisions, higher selectivity, and a clear focus on long-term value, with Bulgaria increasingly establishing its place on the global map of luxury real estate investment.
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