Iliyana Ilieva – Consultant with the most rental deals for 2025

Iliana Ilieva is a Senior Consultant and Mentor at Unique Estates | Christie’s International Real Estate, in the Corporate and Luxury Rentals and Property Management department. In her work, she combines in-depth market knowledge with strong organizational and presentation skills.

For her achievements over the past year, Iliyana was honored with three prestigious awards: “Consultant with the Highest Number of Deals – Rentals Division,” “Consultant with the Highest Revenue – Rentals Division,” and “Deal of the Year 2025 – Rentals Division.” These recognitions highlight her drive for continuous development and the strong motivation she brings to her work every day.

In helping clients find the most suitable home, Iliana works with both local clients, as well as diplomats and foreign nationals seeking short-term and long-term rental properties. Thanks to her integrity, professional approach, and positive attitude, she builds lasting relationships based on trust and transparency throughout the process. Iliyana Ilieva shares her perspective on the specifics of the luxury rental market and what lies behind successful deals in this dynamic segment.

What makes a property truly desirable in today’s luxury rental market?

Any property can become a favorite of customers in the high segment, as long as it combines an excellent location, high-class performance and a sense of comfort and prestige. Tenants are looking for not just a beautiful home, but a finished product – with a functional layout, quality furnishings, good maintenance and amenities that make their everyday life easier.

Factors such as parking spaces, security, discretion, maintained common areas and quick access to key points in the city are also becoming increasingly important. In our segment, the details are also impressive – light, space, views, modern technologies and the overall atmosphere that makes the client feel the property as their home from the first viewing.

Which of your personal qualities do you consider your strongest, and how do they help you in your profession?

I believe that my strongest qualities are dedication, my ability to understand people and my ability to build trust. For me, this profession is not just about working with properties, but working with personal stories, expectations and important life choices. That is why I always approach each client with great attention to the person and detail, responsibility and a personal attitude. In our work, it is extremely important not to just present a given property, but to feel the real needs, priorities and lifestyle of the person in front of you.

I believe that perseverance, energy and my sincere desire to give my best are what helps me the most. When you work with love for what you do, people feel it - and this is exactly what creates the real connection that is behind every successful deal.

Do you remember your first deal at Unique Estates? Do you have a favorite or perhaps the most challenging one?

Of course! My first deals remain an emotional and very important moment in my professional journey. They gave me confidence that I was in the right place, with the right mentors and that with enough hard work, perseverance and attitude towards the client, really good results can be achieved.

Every deal has its own story, but my favorite ones are those in which there is not only a successful ending, but also real trust between me and the client. The most difficult deals have always taught me the most - about patience, adaptability and finding solutions even in the most challenging situations.

As a mentor, what is the most important thing you strive to pass on to the new consultants in your team?

As a mentor, the most important thing for me is to convey not only knowledge about the profession, but also my way of thinking. I strive to show that good results come not just from ambition, but from perseverance, a lot of discipline, a personal attitude towards people and a willingness to give your best every day.

It is very important for me that new consultants understand that the foundation of this profession is trust. A good consultant does not just offer properties, but creates security, peace of mind and a sense of professionalism and honesty in the client. If I manage to convey to them exactly this - to work with heart, responsibility and respect for every person - then I have given them the most valuable thing!

What does “luxury” mean today?

Today, luxury is no longer measured only in price or impressive vision. In the context of real estate, luxury is in the detail, in good taste, in the feeling of space, light, discretion and uncompromising quality.

Personally, for me, true luxury in today's hectic everyday life is the feeling of peace. This is precisely the key to the client's trust, and with my work I strive to provide it to them - through security, clarity, personal approach and confidence that they are in the right hands.