15/04/2025
Unique Estates Life
Zara Koteva is a leading figure in Unique Estates – a professional with vision, consistency and strategic thinking, who managed to create and establish a new direction in the company – “Luxury and Corporate Rentals”. Thanks to her efforts, the department is growing and strengthening the company’s position as a leader in this market segment. For her achievements in 2024, Zara receives a special award in the “Manager of 2024” category for her outstanding contribution to the development of the direction and the expansion of the team. Today we talk to her about the path to success, the challenges in building the new department and her vision for the future of the market.
The main goal then was to create a strategically focused team that would provide innovative and high-quality solutions for clients in the luxury and corporate segment. My vision was to build a sustainable and long-term presence of the company in this niche, focusing on personalized service and a high level of professionalism. This was key to establishing Unique Estates as a leader in this segment.
The main factor in our success is the strategic approach, oriented towards building long-term relationships with clients. We approach each case personally, putting the client's needs at the center of everything. Knowledge of the market, successful communication and mutual trust are also key. The ability to offer first-class properties and secure corporate tenants plays a huge role in achieving our success.
The demand for corporate and high-end rentals has undergone a significant transformation in recent years, especially after the pandemic and the changes it imposed. Corporate clients are increasingly focusing on flexibility and rental conditions that can respond to the dynamics of the business environment. Clients with high budgets often look for properties with unique design, exceptional attention to detail and exclusive services. They tend to invest in quality and comfort, looking for places that match their lifestyle and values.
Corporate clients are showing increasing interest in properties with flexible rental conditions and opportunities for long-term partnerships. They are looking for locations that offer excellent communication and comfort, as well as green spaces.
The assistance in the relocation process of entire companies, which Unique Estates provides as their partner, significantly facilitates them in providing the necessary comfort for their employees. We have a complete team specialized in rentals, as well as a full range of offers, which allows us to respond effectively to these searches and demands.
One of the main challenges is to meet the high demands of clients who do not compromise on quality and/or location. At the same time, the dynamics of the market require constant adaptability.
For me, the greatest recognition is building trust with clients and achieving a high level of satisfaction with our service, with flexibility in the process of finding the right property. The digitalization of work processes and effective communication also contribute significantly to our success.
The selection of people for the team is an extremely important process. We are looking not only for professionals, but also for individuals who share our corporate values – respect for the client, commitment and striving for a high level of consulting service. Motivation for personal and professional development is also a key criterion.
We create a stimulating work environment and offer not only financial bonuses for consultants, but also opportunities for professional growth through training and development of their personal brand, under the umbrella of the globally recognized name Christie’s. In addition, we encourage a spirit of teamwork and support, which creates an atmosphere of mutual respect and striving to achieve common goals. I believe that a personalized approach to the development of each consultant according to their individual qualities is the most effective one, and my goal is to bring out the best in each, according to their personal specifics. This requires dedication and a lot of effort on the part of the manager, but leads to sustainable results.
The luxury and corporate rental segment in Bulgaria has serious growth potential, especially in the context of dynamic economic development and investment interest. I expect this upward trend to consolidate in the future.
What we are seeing is that more and more people in the high-end segment are choosing to rent rather than buy, allowing them to enjoy luxury, comfort and flexibility without committing to a long-term property purchase. Our ability to adapt quickly to these market changes has been and will continue to be key to our success.
I am motivated by the satisfaction of creating real value for clients and building strong, long-term partnerships. This sector is extremely dynamic and challenging, which inspires me to continue to develop and seek new opportunities for innovation. In the future, I aim to expand Unique Estates’ influence on a regional scale, offering even more specialized and personalized solutions for our clients.
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