The consultants of Unique Estates: Nadezhda Zaharrieva

Nadezhda is a recognized real estate expert with more than 15 years of professional experience. During the recent months, while the pandemic was taking its toll, Nadezhda not only managed to hold on to her leading position in the company but recorded a significant growth of the number of clients served. One of her strongest skills is to maintain a caring attitude while increasing her range of impact. Enthusiasm and positive attitude, combined with the proficiency to deeply understand client requirements and demonstrate personal commitment, has made her a consultant of choice for both peers in the company and across the industry. This is exactly why Nadia has been chosen as a Unique Estates Mentor and has been transmitting her experience to the next generation of colleagues. She is a Certified International Property Specialist (CIPS) by the US National Association of Realtors (NAR) since 2005.

What do you like most in the profession of a luxury estate agent?

I am happy that I had an active role in setting up the real estate business in Bulgaria. Above all, I have always been guided by the sense of major responsibility for the clients who have laid their trust on me. A luxury estate agent can and should offer not only functionality, but a home created with a great sensitivity to loveliness, homeliness and cheerfulness. These spaces incite joy and indulgence, similar to works of art. This is what I like and what charges me with inspiration and devotion to work.

What in your opinion makes a real estate agent truly successful?

I try to deeply empathize with the excitements of the people I work with. I understand and acknowledge the importance of all those moments and processes which every client goes through, and do my best to create an atmosphere of respect and mutual trust. This helps me a lot in my work as an agent.

What does Unique Estates mean to you?

Unique Estates enabled me to take a deep look into myself and unfold my capabilities. This fills me with both desire and resolve to reassert and be up to the trust vested on me. I love my job and admire the incredible team of wonderful, ambitious people. I am happy to work with managers of the caliber of Vesela Ilieva and Svetoslava Georgieva. They are always not just few steps, but a few floors above everyone else in the business. We keep offering new ideas and always try to take onboard the latest IT developments.

Our membership in Luxury Portfolio opens the gates to doing business globally. It is great to know that you have motivated and loyal partners in many countries with sophisticated luxury market segments and have the chance to measure your performance against the standards set by the most successful professionals.

#Lovemyjob – at Unique Estates I experienced it to the fullest extent and willingly share it.

What is ‘luxury’ nowadays?

In recent months, the notion of luxury has been strongly associated with the presence of nature at our home. Most clients are looking for a house with a yard, panoramic terrace or apartment with a garden. This is the theme of the season.

What makes a property a real home?

A property becomes a real home when it has been chosen with joy and faith that it will bring goodness and happiness. I try to make clients embrace the property on the wings of these beliefs. Nevertheless, what makes a home warm, welcoming and real is the atmosphere which the inhabitants will create in it.

What things in your own home are especially sentimental to you?

It is difficult to pinpoint specific items. My children have grown here, I have spent my life here — sometimes happy, sometimes sad and full of challenges, my history is all here. I love the neighbourhood I live in. It is infused with the fragrance of linden trees, with the smiles of my friends and neighbours, with the welcoming atmosphere of small cafés, restaurants and shops with attendants that have become acquaintances of mine.