The Unique Estates team is built with precision, with attention to experience and competence. We always compare with the best that is happening on Bulgarian and the international market. Together with our colleagues from Address & Imoteka, we organized a training for our employees on "How to use social networks to attract customers." We gathered in one of the prestigious locations of the Holding - the modern Polygraphy Office Center building.
The training was divided by a short break into two modules. The first one was "The role of social media and how to do business through them". Lecturers were Rosa Divelova /Marketing Manager Address and Imoteka/, Nora Emilova /Advertising Expert Address and Imoteka/ and Lilyana Georgieva /Marketing Expert Unique Estates/. The ladies showed the best examples from the three companies as well as companies from the world market. We have noticed the main channels of communication and how effective each of them is for the modern consumer and consultant of luxury real estate. Selling a property and successfully realizing a deal is a long process that includes "selling yourself" as a professional and building a personal brand. Forming a corporate and established image is a key factor in achieving long-term positive results.
The second part of the training was an open discussion panel entitled "What did I do in the social media and what I won." Moderators were Yavor Peychev /Regional Manager of Imoteka/, Nayden Tsvetanov /Senior Consultant Imoteka/, Teodora Mineva /Senior Consultant Imoteka/, Gergana Dalgarska /Consultant Imoteka/, Lilia Ivanova /Senior Consultant Address/, Geno Vasilev /Consultant Imoteka/ and Tsvetelina Mihailova /Senior consultant Imoteka/. All participants were actively involved, shared personal experience and interesting situations in their practice.
Media platforms today are an indispensable source of contacts and exchange of information between people in a single segment. The training was extremely useful for all attendees who are eagerly awaiting the next joint projects with our colleagues and friends from the AG Capital group.