S. Georgieva: Team collaboration is the ground for our success

Published in Unique Estates Life Magazine Winter 2025

Svetoslava Georgieva is a Managing director of Unique Estates | Christie‘s International Real Estate and a member of the Managing Board of Realto Group companies. She has got an extensive management experience and in-depth knowledge of the real estate market obtained as a Regional Director of ADDRESS, Business Development Manager at Realto Group and Chief Operations Officer at Unique Estates in the course of eight years. She graduated „Economics and Trade Management“ at the University of Economics in Varna.

You are taking on the role of Managing Director during a pivotal year of change and growth for Unique Estates. What does this mean for you and the future of the company?

Taking on this position in such a crucial year for the company is both an honor and a responsibility. In 2024, Unique Estates celebrates 18 years since its founding—a symbolic coming of age that confirms our maturity as a leader in Bulgaria’s luxury real estate segment. This maturity aligns with the evolution of the Bulgarian market—clients are more aware, better informed, and ready to invest in exceptional properties. As an established brand with proven expertise, Unique Estates has attracted the attention and trust of the global leader, Christie’s International Real Estate. This strategic partnership and our official role as the brand’s partner in Bulgaria mark a new phase in our company’s growth. This collaboration is a testament to our high standards and long-term vision. We are ready to expand our horizons and confidently write the next chapter in the story of Unique Estates | Christie’s International Real Estate.

Will Unique Estates | Christie’s International Real Estate introduce new services to the Bulgarian market?

Christie’s is synonymous with the world’s most valuable, desirable, and rare works of art and luxury goods. Its longstanding connection with the iconic auction house makes Christie’s International Real Estate the world’s leading brand for high-end properties, bringing together the best in luxury homes and estates. Globally, discerning buyers and sellers trust the experts within the network to maximize the value of their assets—not only their properties but also artworks and collectibles that make homes even more precious. For the first time in Bulgaria, Unique Estates | Christie’s International Real Estate is introducing a highstandard service facilitating referrals between the global real estate brand and the auction house. Private expert consultants will be available to assist clients looking to buy or sell artworks and luxury goods.

With this portfolio expansion, will the client experience improve?

The ability to offer additional premium services will provide our clients with comprehensive solutions tailored to their needs. Enhancing our refined and personalized service will not only increase client satisfaction but also strengthen our team’s commitment to professionalism, fostering an environment for even greater achievements.

What sets the Unique Estates team apart, and how do you achieve such strong synergy?

Our team stands out for its continuity, which is fundamental not only in client relationships but also within the organization itself. We work with representatives from different generations—both in the luxury real estate market and among our brokers—creating a unique dynamic and competitive advantage. Despite this diversity, team symbiosis is at the core of our success. It allows us to build Unique Estates into a brand with exceptional recognition and value, unmatched in Bulgaria. Our ability to move forward as a unified team is the driving force behind our progress.

An impressive 70% of Unique Estates consultants have been with the company for over eight years, many since its inception. What’s the secret to retaining top talent in this industry?

The unique formula for Unique Estates’ success lies in working with exceptional properties and an outstanding team. The key to retaining and developing the best professionals in the industry is trust and a personal approach. Unique Estates is an institution for talent development. Over the years, we have become a company that attracts creative and ambitious people. We continuously invest in our employees while giving them direct access to the country’s most prestigious clients and an exclusive lifestyle. A shared passion for learning, unlimited career growth opportunities, and common values and ambitions to reach new heights unite and motivate us!

Text: Alexandra Dyankova

Photography: Kostadin Krastev-Koko

Makeup: Gabriela Nachkova

Hair: Tsvetomir Petkov