Grand Opening of Porsche Center Sofia

The grand opening of the largest Porsche complex in Central and Eastern Europe took place on September 19, 2024 with a glamorous show in Sofia. Unique Estates Life Magazine was a media partner of the official event, the highlight of which was the premiere for Bulgaria of the electric Porsche Macan - the first all-electric Porsche SUV.

The presentation of the model was accompanied by an impressive dance show, performed by the world break champion Plamena Georgieva and choreographer and dancer Remi Toin. 10 years after its market introduction, the Porsche Macan, already in its second model generation and fully electric form, impresses again with its progressive and timeless design inherent to the Porsche brand.

Since 2014, more than 800,000 Macan vehicles have been delivered worldwide. This success story will continue with the new, all-electric successor, which will be produced in a carbon-neutral manner at the Porsche plant in Leipzig.

Porsche Center Sofia follows the “Destination Porsche” architectural concept, combining elegant design, digital space and exceptional customer experience. The complex offers first-class services, charging stations for electric cars, as well as themed modules that take visitors on a journey into the world of the iconic brand.

In the highlight module, the latest Porsche models can be observed, and the car configuration area allows everyone to visualize their ideas. For greater comfort on the road and more, a variety of accessories can be found in the Tequipment area, as well as interesting products in the lifestyle boutique.

The goal of the new center is not only to offer high-quality service, but also to develop and unite the Porsche community in Bulgaria.

You can visit the modern home of Porsche at 166 Tsarigradsko Shosse Blvd.