07/01/2025
Unique Estates Life
The profession of a real estate expert is sought after and desirable, with many challenges as well as a number of opportunities for those wishing to develop in the field. At Unique Estates, we know this better than anyone, and that working with discerning clients requires in-depth knowledge and experience in first-class property transactions. Learn more about the exciting life of a Realtor in the following lines!
The profession of a luxury real estate broker is prestigious, the work is very dynamic and offers many opportunities - fast career growth, income that depends entirely on you, flexible working hours, contact with different people in the business and transportation into the beautiful world of luxury real estate.
As everyone knows, the broker is the middleman between the seller and the buyer - he is the person both parties trust completely to manage their budget or property and therefore rely on for a successful transaction to the benefit of both parties.
In order to stand out from the rest, professionals need to possess a set of specific knowledge, skills and qualities that will help them cope with the challenges they face on a daily basis. In addition to qualities of a purely professional nature, luxury real estate professionals must also possess so-called soft skills, which relate to a person's personality, their perceptions, reactions, and the ways in which they deal with specific cases.
It is widely believed that the brokerage profession is easy because it does not require prior training and serious competences. However, this is not true at all. If you are willing, you can enter the profession of a luxury real estate agent even without previous experience. But to become a professional in the field, you will need to go through a number of training courses, be patient and work hard to gain the necessary experience. Only then will you be able to make meaningful deals and gain useful contacts.
In case you have already decided to embark on this adventure and develop your potential in the field of exclusive housing, familiarize yourself with the pros of the profession.
The broker's working hours depend on the appointments he has made, the viewings he has scheduled and the administrative tasks he has to do. A broker may organise his day so that on one day he is busy from morning until evening and the next day he is completely free. In addition, most buyers prefer to do viewings after their standard working hours are over, and the broker can devote the rest of the day to another activity or spend it in the office.
We can't deny that sometimes the day starts at 7am and ends at 9pm. A lot of people prefer to do viewings on the weekend when they are off, but for a real estate agent, Saturday and Sunday will turn out to be quite normal working days.
A prestige property specialist's working day is indeed filled with many tasks, both administrative procedures such as monitoring the state of the property market, inspecting, registering and advertising properties, checking for encumbrances on properties for sale, arranging viewings for clients, numerous phone calls, meeting with both sides of a transaction. Duties also include preparing the documentation required to enter into a contract to purchase or lease a property.
Professionals in their field prepare daily, weekly and monthly office programs and continuously follow the set goals. The general office manager can assign tasks to individual agents and see that they are completed. They do weekly or daily operatives and motivational calls.
The job really involves a lot of activities that need to be carefully planned. These include, for example, presenting offers to potential clients, checking the terms on which the deal is being done, interviewing clients to determine what kind of property they are looking for, preparing paperwork, coordinating deals and keeping track of loan documentation from the bank, negotiating between buyers and sellers and representing one side or the other, promoting properties through various marketing strategies, pricing a property, scheduling viewings with clients, creating property listings on various websites.
Good preparation is a prerequisite for a successful sale. Otherwise it is very difficult to gain the trust of a customer. That is why professionals should be prepared in advance for all possible questions that might arise when meeting the client. As you know, clients in the luxury segment have specific requirements, so professional brokers are prepared with an analysis of the market in the luxury segment, including the prices in different areas, the interest in them, the type of construction, etc.
It's good to build long-lasting relationships with customers, in assurance that they will be satisfied on the way to closing a deal. This is done with regular meetings where every step of the process is followed up. Serving their interests and answering any questions they have, even when the deal is already done, builds trust and a good reputation.
One of the most important skills of brokers is precisely identifying client needs. A good broker is an excellent listener and speaker. He is not afraid to communicate with clients and is excellent at selecting and presenting the most suitable proposals for them. He knows when and what questions to ask to get the information he will need in the transaction process. Possesses the most valuable qualities of a mediator, namely patience and balance, and knows how to use them when conflict arises. Tolerance helps him to perceive the different perspectives and interests of the other party. Above all, a good broker observes the moral requirements of the profession, namely maximum honesty and openness with clients.
The property market is becoming increasingly dynamic and various local and global developments are determining the direction in which it will continue to evolve. One of the must-have qualities of a real estate agent is to know the market - to be familiar with the areas, their advantages and disadvantages, to know how prices are going, to be aware of supply and demand. A successful broker can clearly define the client's objectives and, according to his knowledge of the property market in which he specialises, offer the most relevant home with the best conditions.
A true real estate expert researches the market regularly. He is aware of all the factors that go into the pricing of a luxury home - location, square footage, year of construction, controlled access, elevator availability in the building, ceiling heights, yard, equipment and furnishings, specific history of the home and much more. A professional real estate broker has solid experience behind him from completed transactions in specific areas and is familiar with the supply and demand of the market right now. Should you approach him with the aim of selling your property, he will assist you with setting a price range that is realistic and advise you whether to increase or decrease your price to find a potential buyer quickly.
To make an informed decision, the client needs facts and statistics backed up by evidence and examples from practice. A successful broker offers options tailored to the market situation, economic and demographic factors, and takes into account the client's budget and lifestyle. The advisor always provides several reasoned options to consider so that the client can assess what is best for them and make their choice.
The paperwork is quite specific. A purchase and sale transaction is accompanied by a serious set of documents, and the lack of any of them can significantly delay the process and even derail the successful closing of the transaction.
A good real estate broker should be up to speed with the documentation that accompanies a purchase. He knows which are the documents of a mandatory nature that must be submitted to a notary in order for the transaction to be successfully consummated. The consultant directs his clients to various institutions and assists them in case some documents need to be re-issued. Last but not the least, a good broker takes care to guide his client through all the stages of the transaction to achieve a successful conclusion.
If you have decided to pursue a career as a professional luxury property consultant, then you can join the big Unique Estates family. Our company is proud to have created an equal opportunity workplace that strives to recruit and retain the most talented candidates with diverse perspectives and skills.
Unique Estates provides the opportunity for intensive and ongoing training throughout your real estate career. We are proud of our mentoring program to share experiences because we believe it is a key element to our consultants' success.
With us, a collegial work atmosphere is guaranteed. Here, we insist on friendly relationships because we believe that the most enjoyable and effective work is done in an environment where everyone feels comfortable and at ease. The team spirit and personal commitment of employees leads to a universal ambition for high performance and satisfaction.
Join the Unique Estates family and find your dream job! Find more information about available positions and career opportunities here.
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