Every diamond deserves respect

Before she became professionally acquainted with diamonds, like most people, Bistra Bobokova considered them expensive, hard to find, and more a way for people to show their status in life, not so much for the gemstones themselves and their special emotional charge. Today, however, the lady, who is slowly turning a hobby into her favorite business, recognizes behind the diamond sparkle not only the unique beauty, but also the history, the processing, the jewelry craftsmanship, and even the investment value of the stone. We talk to Bistra Bobokova, whose ClearBo brand is now a measure of taste and value in the big world of jewelry, about everything a diamond brings, her passion for the beautiful, and the balance between personal life and professional development.

By Maria Kasimova-Moase photography Roy Hill @3 FRAMES
location ClearBo Diamond Studio and InterContinental Sofia

How would you describe diamonds today?

Diamonds are the epitome of extraordinary beauty and perfection created by nature. This perfection is available in different shapes, colors, and quality. This is why diamonds look incredibly exquisite on every lady.

What lies behind the high value of a diamond or a diamond jewel?

To be able to touch and work on such perfection as a diamond is a privilege. But you have to have a sense of its beauty. Respect every diamond regardless of its size, shape, color, and quality. Each one is differently beautiful and it takes hard work, desire, and creativity to display that beauty. I believe that each stone carries the uniqueness of the pure energy it charges its owner with, which is why I have so much respect for the people who create jewelry. For me, besides the market price, which ranges from affordable to extremely high values, behind a diamond jewel is the craftsmanship and love of the jeweler, as well as respect for the gemstone.

Are diamonds women's best friends?

Diamonds can indeed be very good and devoted friends. They can undoubtedly improve a woman's mood and bring smiles.

Is investing in gemstones a good move?

The market for diamonds and gemstones is sensitive and dynamic to global events, especially in recent years - first David-19 and then the war in Ukraine. But in all cases, the "demand-price" trend is seen to be increasing, which brings its risks. Not every gemstone is suitable for investment, and the poor awareness of those seeking investment diamonds and other gemstones brings them a greater likelihood of being misled. To determine which diamonds are investment diamonds, an analysis is performed on several criteria such as carat, cut, color, and clarity. Of course, some don't fall within the so-called ideal parameters, but still command a high market price, and these are the diamonds that carry with them stories and legends of origin and previous owners. Furthermore, diamonds and other gemstones such as rubies, emeralds, and sapphires do not lose their value over time. So investing in gemstones in an informed manner and done with professional advice is a good move.

How do you deal with such an interesting, but quite specific business?

For me, it is mostly a hobby and a pleasure that I have the honor to develop, to study, and through which to express myself. A beautiful, challenging, and inspiring business, which is exactly what a woman is.

As a modern woman who has to juggle many different activities, what are your ports of call?

My haven is my family. Whether we're at home or on holiday, they keep me fuelled and I feel whole when they're around me. My children and husband are paramount to me, they are directly connected to being in harmony with myself, being active in my commitments, and being fulfilled in what I do. At the end of the day, the place I can't wait to arrive is always home.