11/02/2025
Unique Estates Life
That the property becomes part of a person's personal history and emotional world is something that Vesela Ilieva, managing partner of the leading luxury real estate company Unique Estates, will always consider and sees as extremely important beyond a successful transaction. But our conversation remains in the realm of business to clearly delineate important trends in the market.
by Teodora Nikolova / photography Diana Lapin
In today's uncertain times, investing in a luxury property remains the safest. These properties have a small supply and hold steady prices. The buyer is now different. Until years ago, wealth was concentrated in old families. Now, however, young people, the representatives of the millennial generation, are the bearers of new money. They are looking not so much for aristocratic old mansions, but for modern new homes, penthouses or lofts in reconstructed former industrial buildings. After the pandemic, interest in suburban properties returned, and for permanent living. Extravagance of space remains a characteristic of luxury. In the most expensive properties, for example, the husband and wife owners want to have separate bedrooms, wardrobes, bathrooms, wellness areas, that is, the home should offer comfortable options for personal space as well.
Our high-class clients are interested in property investments not only in Bulgaria, but also abroad. The reason is that buying a property abroad brings a higher yield. The advantage of being part of the global brokerage network of the Leading Real Estate Companies of the World gives us the opportunity to offer our clients a diverse portfolio of properties all over the world, consulting them from our offices in Bulgaria and organizing the whole process - from the selection to the successful purchase . For example, at the moment one of the most definite global trends in the search for luxury properties is Dubai.
In recent years, Dubai has established itself as a global hot-spot destination and haven for wealthy people. The security, the extremely low crime rate, the possibility of obtaining a golden visa, the modern lifestyle, the impressive architecture, the enormous world exhibitions focus strong interest. Adding the fact that Dubai is a conglomerate of the most expensive private clubs and restaurants, an oasis of attractive, glittering day and night life, it becomes clear why it is a global trend. As for buying property in Dubai - it brings security and high profitability, whether it is for rental or resale purposes.
The luxury property is bought mainly for personal use. Customers need a new property for some reason, most often related to a life change, an increase in the standard of living or a change in the social environment. At the moment, customers who are looking for security of their savings are active again, and the test of time has shown that investing in a luxury property is the best investment.
Unique Estates made this company because the luxury properties of the future will be in the new buildings. We are looking for properties with modern architectural solutions, spacious lobbies, comfortable elevators, two or three parking spaces per apartment, beautiful views. New buildings are the modern way of life. Today there are requirements, starting with joinery, sound insulation, energy efficiency, which are very difficult to achieve in the old construction. For certain old buildings it is simply impossible, for others it is a matter of a huge additional investment. Interest in them is more of a collector's nature - when it comes to an object with a history and an exclusive location.
We make it easier for our customers by giving them the opportunity to get to know the new construction market in detail. With the help of our site, they can easily compare offers and get informed. The projects in a company's portfolio are carefully selected. We work only with reliable investors, we know the product very well, we can give expert advice to the client, compare the various projects so that he can make the best and correct choice. Buying a property under construction gives the buyer the opportunity to negotiate a flexible payment method and thus postpone or not take out bank financing.
The truth is that if we wait, we lose opportunities and we have no guarantees that the market will be better in six months. The dynamics are different, there are fewer buyers for one property, which allows both parties to make the right decision without being under pressure.
I am positive. The market will become increasingly predictable. Supply will balance and prices will stabilize, but we do not expect them to fall. The future is in new buildings, and investing in a luxury property is the safest of all time.
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