NATUZZI Italia - Together in harmony

Just in the same way as the mood on the table is created with the dinner invitation and is complemented by the individual presence of each guest, the Italian manufacturer NATUZZI Italia has managed to combine the characteristic vision and philosophy of each designer in the perfectly balanced Circle of Harmony 2021 collection.

For his collection Circle of Harmony, Natuzzi has invited eight contemporary designers to recreate the brand's identity, capturing the deep and connection to Puglia and the Mediterranean lifestyle. The result is a collection in the spirit of elegance, comfort and harmony, a sophisticated combination of design and the joy of life.

"In the traditions of Puglia, and of the whole Mediterranean, hospitality has an extremely high value. Being together and sharing thoughts, feelings, beauty, food and wine is always a great joy for us,” says Pasquale Junior Natuzzi, creative and marketing director of the eponymous family business. "The designers we approached responded to our invitation, each adding their own personal inspiration from Puglia and the Mediterranean to the collection, recreating the idea of harmony in a new way."

The circle as a shape is an expression of the ideal balance, harmony and striving for balance and perfection. It is an inclusive space in which different artists meet and interact. In this sense, Circle of Harmony is the conceptual thread in the Natuzzi collection, designed by Claudio Bellini, Mauro Liparini, Maurizio Manzoni, Paola Navone, Nika Zupank, Marcantonio and Fabio Noembre, and includes textiles from the innovative ByBorre studio. Inspired by the colors and traditions of the Mediterranean, the cosmopolitan Paola Navone creates a collection that reflects the simplicity and details of the peaceful Apulian life and the harmonious connection with Nature that Natuzzi always brings around the world.

Composition of a three-seater and two-month sofa, combined with an armchair with a rotating mechanism with automatic positioning.

The Deep sofa and Wave armchairs are Nika Zupank's contributions to The Circle of Harmony collection, inspired by the Adriatic Sea, Slovenia, where she comes from. "There's an ocean of peace beneath the waves," says Nika Zupank. Therefore, each model from her collection brings the soothing feeling of diving into the depths of the sea.

"Every feature of Puglia's culture, from its cuisine to its design, is the result of an incredible combination of simplicity and the best ingredients. The effect of a positive attitude towards life is reflected in my collection, both in its soft curves that make it so welcoming, and in its minimalist appearance.” Inspired by the beautiful Puglia, the Pablo solar collection by designer Claudio Bellini is a game of heights and geometries, with soft and attractive curves, shaping the minimalist design and guaranteeing maximum comfort in any space.

The New Classic sofa, created by Fabio Novembre, revises the classic Chester sofa in the spirit of our time. And he does so by drawing inspiration from his reflections on the elements that characterize the modern sofa. They are increasingly minimalist, and the audience is expected to have the necessary sensitivity to be able to judge them. This alone explains why so many classic models continue to be present in the homes of people around the world. New Classic was created to bring these two worlds together - a rational modern base, decorated with a round element that gives character to its shape.

The meeting with Natuzzi is a fact precisely because of his ability to create a design with his own unmistakable distinctive feature, which instantly resembles a place, an image. In this case, it is Puglia, its unforgettable atmosphere, its eternal harmony.

Natural shapes transformed into flexible and numerous modular compositions, three-dimensional mosaics that connect and release to create comfortable relaxation areas with modern aesthetics.

Buddie is a modular system designed by Mauro Liparini. It recreates in an exceptional way the modern spirit of the Natuzzi Italia 2021 collection. A wonderful synthesis between natural inspiration and a memory of the sculptures of Arp, Moore and Brancusi.

Marcantonio created the Infinito sofa for Natuzzi Italia's Circle of Harmony collection by successfully combining form and function, inspired by the mathematical symbol of infinity, one of the most powerful forms in the collective imagination.

Infinito is a complex project with high added value, ideal for positioning in the center of the living room or as a corner sofa.

Today, the Natuzzi brand is taking it to the next, new level - as a global brand with a strong sense of authenticity, rooted in Puglia.As a marketing manager, Pasquale Jr. Natuzzi has transformed the design of the Mediterranean way of life into a visualization of communication and design thinking. of the company.

"I'm proud of what we do," he said. "We iconize the idea of Puglia. The circle is the epitome of harmony, it symbolizes the pursuit of balance and perfection."

The Natuzzi Italia brand is available only in Selamore stores in Sofia and Varna.

www.selamoredesign.com