25/06/2025
Lifestyle
Published in Unique Estates Life Spring Issue 2025
Kate & Lila Moss, Sofia Richie, and Harrison Ford – steady icons in lifestyle brand campaigns
Harrison Ford is there – in the Highlands, the picturesque mountainous regions of Northeastern Scotland, at the famous 19th-century Ardross Castle, surrounded by the stunning landscape of Loch Glass, and in the historic distillery in Tain. The place where Glenmorangie single malt whisky has been crafted for over 180 years…
The twelve-episode advertising series Once Upon a Time in Scotland, directed by Joel Edgerton, actually shows the actor enjoying an authentic Scottish experience – from the nuances of the famous Scottish accent and the etiquette of wearing a kilt to sharing whisky with the locals. In 2025, additional content will also be released.
Photographs by renowned fashion photographer Lachlan Bailey show Ford dressed in a stylish Scottish kilt designed by streetwear brand Palace. A key element is the (self)irony so characteristic of Harrison Ford and many of his screen roles.
Caspar MacRae, President of The Glenmorangie Company, explains that they chose Ford for his authenticity. “A true global icon and whisky lover, he has mastered his craft for decades, which allows him to appreciate the dedication and expertise of our distillery team. Like us, he isn’t afraid to laugh at himself, and I think Joel has perfectly captured his warmth and authenticity along with his mischievous humor.”
Joel Edgerton adds: “All my life I’ve seen ads that follow a predictable format, so I really enjoy it when the script is provocative, fun, and irreverent.” Harrison Ford himself fully embraces the element of surprise and the unexpected. He shares his gratitude to the hosts “for the originality and the opportunity to be less strict than usual.”
This season, Kate Moss and her daughter Lila are the campaign faces for Donna Karan’s brands – Donna Karan New York and its younger line DKNY. This also includes Marchon Eyewear products, one of the world’s largest manufacturers and distributors of premium eyewear.
In its Spring 2025 campaign The Many Faces of a Woman, Donna Karan presents Kate Moss as a legend who has captivated the world for decades and now embodies the timeless spirit and identity of the brand. Shot by Craig McDean, a close friend of the model, Kate shares that for her Donna Karan has always been “glamour and effortless luxury with a touch of boldness.”
As the new global face of DKNY, Lila Moss appears in scenes inspired by legendary films, portraying New York as a living backdrop. As a newcomer to the city, she exudes the confidence of a true New Yorker, with her personal style becoming her calling card. The campaign is photographed by Mikael Jansson. The brand chose Lila for her image as a “rising star who brings fresh and bold energy.”
Lila’s debut takes on even greater significance alongside her mother’s presence in the Spring-Summer 2025 Donna Karan New York campaign. Moreover, this mother-daughter connection recalls the very roots of DKNY, when Donna Karan was inspired by her own daughter for the youthful and cool spirit of the line.
Sofia Richie Grainge, daughter of legendary musician Lionel Richie, is not only the face of Tommy Hilfiger since last year but now also the creator of the Spring 2025 capsule collection Sofia for Tommy.
It includes 24 pieces inspired by archival silhouettes and vintage nautical flags. The campaign, photographed by Alexandra Nataf, combines Sofia’s vision of accessible luxury with the brand’s classic American style.
The color palette expands on the typical American red, white, and blue with shades of cream, raspberry, and navy. “Sofia represents the modern, active woman, capturing the strength and depth of today’s generation,” says Tommy Hilfiger.
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