Unique Estates enters the UAE market with a new office in Dubai

On March 21, 2025, Unique Estates, a part of Realto Group, announced a strategic international investment through a partnership and 50% equity acquisition in the prominent Dubai luxury real estate agency SAVOIR Prive Properties. The joint venture will operate under the brand name SAVOIR I Unique Estates, expanding its presence in the United Arab Emirates. Unique Estates also becomes the first Bulgarian company in the sector to open its own representative office in Dubai. The strategic partnership aims to broaden the client base in key markets such as China, India, and Romania, triple financial results, and grow the team to 80 specialized consultants, including brokers from Unique Estates’ team in Bulgaria.

The official signing ceremony for the partnership took place at the Unique Estates office at 10 Oborishte St. in Sofia, Bulgaria. The event was attended by the leadership teams of Unique Estates and SAVOIR Prive Properties, representatives from Binghatti—a leading developer known for its revolutionary urban design approach—as well as ambassadors, diplomats, journalists, and official guests. The news will be covered by major media outlets in both Bulgaria and the UAE.

SAVOIR Prive Properties is a boutique real estate company in Dubai. With extensive experience and over $1 billion in total sales, the company offers a personalized approach and five-star client service characterized by professionalism, care, and expertise. It is a member of Leading Real Estate Companies of the World™ and the brand’s luxury division, Luxury Portfolio International®.

“The investment of Unique Estates in the Dubai market is a natural step in our vision for international growth. Dubai is one of the most dynamic and attractive markets in the world for luxury real estate, and our clients’ interest in it continues to grow. We chose SAVOIR Prive Properties as our partner because we share a common philosophy and aspirations,” said Vesela Ilieva, Managing Partner of Unique Estates.

According to Ilieva, a key goal is to offer long-term Bulgarian clients a comprehensive service - from welcoming them and assisting in Bulgarian to working with a trusted partner who understands their needs and can organize the purchase process in Dubai from Bulgaria.

Dubai's real estate market continues to attract local and international investors due to its exceptional growth and lucrative opportunities. In the recent years, the city has witnessed a boom in high-end real estate transactions, boosting interest and stimulating the economy. From luxury villas to iconic skyscrapers, the sector has established itself as a hub for innovation, featuring exceptional deals across various market segments.

“For us, the partnership with Unique Estates is a strategic move that will expand our capabilities and allow us to offer an even higher level of service. We are impressed by Unique Estates’ 18+ years of success, a symbol of professionalism, innovation, and a vision for continuous development,” said Eva Bogotlieva, Managing Partner of SAVOIR Prive Properties.

Dubai’s residential real estate market continues to set new records in 2025. According to SAVOIR Prive Properties, apartment and villa transactions reached 172,300 in 2024, a 38% increase compared to the previous year. Quarterly sales rose steadily throughout the year - from 35,000 in Q1 to 47,000 in Q4. The market remains dominated by new-build properties, which accounted over 68% of all transactions by the end of the year. Price trends are also upward - apartment prices rose by 7.4%, while villa prices surged by 19.6%.

In 2024, 123 projects were completed, delivering a total of 28,300 residential units. At the end of the year, around 300,000 residential units were under development across 1,130 investment and construction projects. Given Dubai’s population growth plans, approximately 500,000 new residential properties will be needed by 2040 to maintain housing supply levels.

“With the development of SAVOIR I Unique Estates, we are looking toward the future to expand, enhance, and modernize our business, ready to meet the needs of clients over the next 15 years. That’s why we chose our slogan to be ‘A New Era of Real Estate Excellence,’” shared Vesela Nedyalkova, Managing Partner of SAVOIR Prive Properties.

Among the most remarkable transactions of 2024 was the sale of a luxury residential property for €126 million in Downtown Dubai - home to iconic landmarks like the Burj Khalifa and Dubai Mall. This remains a top destination for investors seeking exclusive residences near the city’s commercial and cultural center. Another notable record was set by a luxury villa in Jumeirah Bay, sold for €45 million. Residential properties continue to dominate the market, accounting for nearly 95% of all sales.

“Our joint venture with SAVOIR Prive Properties brings numerous advantages for us and our clients in Bulgaria,” said Yordan Angelov, CEO of Realto Group. “More and more of them are exploring property purchases in the UAE for high-return investments, premium vacation homes, or opportunities to obtain a ‘Golden Visa’ through real estate in this metropolis,” he added.

To mark the partnership, SAVOIR I Unique Estates organized a boutique real estate exhibition - Dubai Property Show - on March 21-22 in Sofia. During the event, the company’s professional team offered consultations to Bulgarian clients on high-yield property investments in Dubai, highlighting benefits such as: 6-10% rental yields, 13% from short-term lets, 0% VAT on residential properties, flexible payment plans, and a favorable social environment. For the first time in Bulgaria, the event hosted Binghatti - one of the leading luxury real estate investors in Dubai. With over 40 prestigious awards, Binghatti creates not just buildings, but architectural icons that blend innovative design, advanced technology, and functionality.

“For Binghatti, it is a great pleasure to be in Bulgaria for the first time at the invitation of SAVOIR I Unique Estates and to present our projects that are setting new standards for exclusivity and luxury living. The Bulgarian market shows exceptional potential, and investors here are well-informed and seek high-end properties with sustainable growth and strategic locations,” said Tania Barragan, Sales Manager at Binghatti.

Binghatti is one of the top three real estate and hospitality companies in Dubai, with over 40 luxury projects. Its most notable developments include Burj Binghatti Jacob & Co Residences – a skyscraper planned to reach 557 meters and 104 stories, poised to become the tallest residential building in the world, and Mercedes-Benz Places by Binghatti – the German automaker’s first branded residential project, standing at 341 meters with iconic views of the Burj Khalifa, reflecting the brand’s ethos of sophistication and technological innovation.

Bugatti Residences by Binghatti – bearing the prestigious Bugatti name, located in Business Bay, with 182 boutique residences, including the most expensive property currently for sale in Dubai: the “Sky Mansion” penthouse priced at €189 million. The property includes a private car elevator, allowing the owner to park directly in the penthouse, along with a private pool, Jacuzzi with panoramic views, fitness center, spa, and a Riviera-inspired beach zone that brings Mediterranean luxury to the heart of the city.

The project attracts world-renowned clientele, including football star Neymar, who purchased a luxury penthouse for €50 million in 2024. The famous Italian tenor Andrea Bocelli also acquired a luxury residence in the development in 2025.