08/10/2024
Lifestyle
Is there a limit to perfection? With each of its new creations, the Swiss brand Rolex seems to create the feeling that it has nothing to improve. The next time, he presents another stunning watch. This year at the Watches & Wonders show in Geneva, the brand showed an innovative interpretation of classic models that will long make lovers of fine watchmaking sigh with admiration.
With an affinity for experimentation, the brand created its second watch made of a special material – RLX titanium. Its lightness, strength, and resistance guarantee the necessary comfort and freedom when the new Yacht-Master 42 is on your wrist. The model is significantly lighter than other watches in the line, making it an ideal partner during open-water races.
Exactly 60 years after the introduction of the first Cosmograph Daytona, Rolex launched the updated line with a new movement. The watch looks balanced and harmonious – a symbol of style, stability, and class for its future owners. The platinum version with a transparent back attracts the most attention - a true precedent for this iconic model. Thanks to this solution, we have the opportunity to observe the skillful mechanism and the precise craftsmanship of each detail.
Rolex has introduced a new model, which reflects the year the brand was registered in Switzerland. Its appearance combines the classic elegance of the first wristwatches with an innovative approach to technology and design. The watch is available in 18K gold (white and yellow), and the case exudes delicacy, finesse, and quiet luxury. The alligator leather strap bears the Rolex signature in the iconic green color on the inside.
The traveler's favorite watch is available in new color combinations, bringing freshness and sophistication to the collection. The current mint green pairs perfectly with white Rolesor, and the blue-green shade with rose gold is a feast for the eye.
The watch with the traditional two-tone bezel of the GMT-MASTER II is this time decided in a completely new combination of gray and black. In addition, we see the new models in yellow Rolesor and 18-karat yellow gold. The contrast between the dark colors of the bezel and dial and the warmth of the gold creates a sense of harmony and balance.
The adventurous spirit of the Explorer now extends to a dial with a diameter of 40 mm, which ensures better legibility – a feature of utmost importance in stressful situations. The new model carries the simple, rugged demeanor of its predecessors, cementing its status as a professional timepiece. The Oyster chain is equipped with an Oysterlock clasp and Easylink extension system.
Rolex has repeatedly demonstrated skillful play with natural stones and minerals. In the new Day-Date 36 models, the charming and unique aventurine, carnelian, and turquoise play the main roles. Paired with 18-karat rose, yellow and white gold, the watches are works of art in themselves that will elevate femininity to cult status. A bold and daring version of the Day-Date 36 is the new watch with a puzzle on the dial. With a look at modern lifestyles and a wink at modern communication methods, it surprises with 31 different emoticons that alternate every day in the date slot instead of numbers. Instead of the days of the week, positive words such as love, peace, and hope appear.
We see an unconventional design solution with the iconic Oyster Perpetual in the 31-, 36- and 41-mm case diameter versions. Multiple colored bubbles on the dial seem to play with each other, creating a mood and feeling of lightness. Making each one requires applying master techniques with particular precision to achieve a brilliant finish of the five color shades.
Each of the brand's watches symbolizes timeless style and elegance that outlives its time and becomes valuable in the years to come. Creating icons that are not subject to trends is the philosophy beating at the heart of every watch created by Rolex craftsmen.
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