For sale apartments first line to the sea. How to build an advertising campaign

Building an advertising campaign for the sale of apartments on the sea front has its specifics and subtleties. What steps to take in creating a strategy for selling beachfront apartments, see more in the following lines.

What is specific when selling apartments on the first line?

More and more popular for buying apartments in our country are the areas along the Black Sea coast, where to date more and more property transactions are registered. At the heart of this trend are the effects of the pandemic, as more and more people, especially those with the ability to work remotely, have turned to the purchase of holiday properties because of the favourable climate of our seaside resorts, the proximity to the sea, the remoteness from the hectic urban life.

Currently, there is a certain balance between the supply and demand of properties in the Black Sea resorts, which balances the prices of holiday homes in our country.

People who are looking for the tranquility, luxury and comfort of seaside towns and villages are usually looking for a beachfront property. Those people who prefer to feel the sea breeze, to wake up from the sound of the waves, to walk on the wide beaches, at "arm's length" from their homes.

Compared to the properties located on the second and third line, the properties on the first line are in a slightly higher price range due to their close proximity to the sea and to all the amenities offered by the resorts.

Investing in an apartment, house, villa or holiday property on the sea front remains one of the most lucrative as the property can easily be rented out during the summer season, generating additional income from it. Seaside apartments now also contain the key concept for investors of an "undervalued asset" that will yield a profit over time.

However, attention should also be paid to the fact that beachfront does not always mean close to the beach. This is especially true for the properties on the northern coast of Bulgaria, where it is mostly rocky and the beaches are located in small lagoons that have to be reached by transport. On the south coast, in the Burgas area, the coast in most resorts is sandy and access to the beaches is much easier.

Of course, very often luxury complexes located on the sea front have their own access to the beach.

Tips for building a good ad

An attractive and realistic description of the property will attract the attention of buyers and help them navigate its advantages. It is desirable that the information is as comprehensive as possible, presented in the most compelling modern way, to be able to give the most realistic picture of the specifics of the property. It is advisable to include in the description the extras and amenities it has. It is the features that will attract the attention of buyers, as they have the role to distinguish your apartment among all the others.

Hire a professional photographer

First impressions and good presentation are crucial both in person and online. Bet on quality and quantity and hire a photographer with professional equipment and lighting to take impressive photos of your seaside apartment. Depending on the exposure of the property, choose an appropriate time of day when the condo is as bright and sunlit as possible, but so the photos don't "burn out". If you want to create a more romantic feel, or have a spacious porch that you want to accentuate - you may choose to shoot at sunset or in moonlight. Take pictures from all angles so the prospective buyer can get a great idea of what is where. Be sure to include a sketch with the square footage of the individual rooms to get an even better idea. With the help of new facilities and apps, you can do a 360-degree virtual walk around the property, thus the user can move with the cursor and tour the entire apartment lengthwise and breadthwise, as well as the sea view outside the property. The video is also highly recommended, as a human figure can be inserted to make it even more effective and touching for the viewer. The actor in the shot could be opening the curtains in the morning, switching on the coffee machine, walking to the sofa or admiring the view of the city. The human element creates a connection and is a good approach to presenting.

Create a good website

Once you've prepared your listing for sale it's a good idea to think about how to reach more potential buyers.

Use your social media profiles, share your advert on specialist platforms, pay a nominal amount for advertising. A small boost of £10 can significantly multiply the reach of your advert to ensure that the content is seen and reaches more consumers. The combination of paid advertising, active and relevant information will help improve engagement to your advert and generate a larger audience.

An advert is enough, but done professionally so that it attracts prospective buyers and generates real interest.

Create a website where you can unleash the potential of the seaside property on offer. See this website as a means of consolidating all marketing efforts, as it should not just be a place where people can peek in and have a look around, but should be backed up with information on everything directly and indirectly related to the apartment.

You can hire a professional to test and tweak your website to make it as functional and visitor-friendly as possible.

Everything mentioned above can be a daunting task to tackle alone, which is why many property owners hire a property management agency to develop the overall marketing campaign for a property across all selected distribution channels.

Publish articles and additional information

When having a website with the overall information, it's also a good idea to consider the type of content and tone of the communication - whether you're going for a strict corporate tone or going for a humorous or inspirational approach. What your presentation will be - a short video to spark interest so they call you or a long video providing the necessary information in detail; whether you will just hint with a few pictures of furnishing details or tell the whole story of the home - the choice is yours!

Use social media

Social media is a powerful marketing tool worth investing in to sell your luxury beachfront condo. We recommend using social media platforms that focus on photos and videos, such as Instagram and Facebook.

Additionally, in the 21st century, we're seeing inexhaustible sources of information, innovations in technology and apps daily, and thousands of advertising opportunities. Studies show that more people are choosing their new homes spontaneously while browsing because they literally fall in love with them at first sight, rather than from a focused property search for hours. Therefore, as mentioned above, apart from traditional property portals and posting your property listing on estate agency websites, opt for a few social networks through which you will reach an even wider audience.

Take advantage of SEO and paid ads

As we know, searching in online information search engines also has some subtleties that are good to pay attention to. The first important thing is that your ad or listing should appear in the right place where it can be placed immediately, namely the first page of the search engine. Search engine optimization (SEO) will help you get there. One of the main methods to rank higher in search results is to write with the right keywords in mind. There are also many free tools for finding the optimal keywords.

Unique Estates will always be your trusted partner. If you're looking for your dream new home, want to invest, or want to market a property, contact us. Our team is available to assist you with all your luxury real estate questions and to advise you in the best way, protecting your interest.