Five expert tips on how to get the maximum price when selling a luxury property!

Check out our 5 expert tips on how to sell a luxury property at the best possible price. Read more here!

Recommendations for the best real estate sales

The good image of the home you want to sell is extremely important, especially when it comes to luxury property. Modern man is looking for a unique place to find solitude, impeccable comfort, convenience and last but not least - a modern vision. The establishment of the capital as a preferred city for career development has contributed to the implementation of more and more new construction projects. The luxury apartments and penthouses in the newly built buildings in Sofia are characterized by a sense of tranquility, sophisticated style and incomparable quality.
In case you have decided to sell your premium property, pay attention to the following elements:

Choose a reasonable price first

Determining the right market price is one of the most complex stages in the process of selling a luxury property. Despite the high class and sophisticated atmosphere of the home, an unjustified increase in sales value would repel interested customers. On the other hand, lower market levels, inconsistent with the advantages of housing, would lead to financial losses for the seller. Announcement of a price that does not comply with the specifics of the segment is likely to raise suspicions of a malfunction or a specific problem related to the property. As a result, it could provoke an adverse effect and become the reason for too long retention of the offer without response from potential buyers.

The apartments in the quality luxury segment maintain high market values ​​and their oriented customers are well acquainted with the price range. It would be unrealistic to expect a modern apartment in big cities like Sofia and Plovdiv, with a prestigious location and boutique furniture, to be announced at the price of the mass housing offered on the market. That is why it is extremely important to determine the right price, which at the same time corresponds to the invested funds, but also to the expectations of the buyers.

The best course of action in this situation is for the owner to consult with proven professionals in the industry. Specialists in the sale of luxury, unique real estate consultants will provide you with clear and reasoned arguments, assessing not only the advantages and disadvantages of your real estate, but also the opportunities offered by the market at the moment. This will ensure the transaction at the optimal selling price.

Put the luxury property on the market at the right time

Before announcing your property for sale, it is crucial to keep up with current trends in order to make a deal at the right time. First of all, for this purpose you need to be familiar with the stages and processes of the real estate market. Investigate what is the supply and demand, how are the price levels of the properties in the luxury segment, in view of the different urban areas and the advantages they offer. Real estate agents can provide you with this information as well as provide you with valuable guidance and advice.

Pay attention to the economic and financial situation of the population at the moment. Keep in mind that although the financial crisis and inflation are reflected in the high real estate segment at a later stage, they still influence the behavior of buyers.

Check if there is a change in the legislation on the amount of taxes for the acquisition of real estate - whether they are rising or there is a tendency to decrease in value. Last but not least, study the banking conditions and how mortgage rates are moving.

Keep in mind that if you announce your property for sale at the wrong time, you run the risk of it not reaching the right buyers. The real estate market is characterized by alternating phases of ups and downs. If it is currently at a stage where the prices of luxury apartments are declining, demand is not high, while supply is at its peak, it is better to show some patience and wait for a better time to be able to realize -big profit.

Trust a reliable real estate agency

Do not underestimate the professionalism and expertise you can count on if you choose to work with an agency specializing in the sale of luxury real estate. The more modern and luxurious your home, the more important the role of the real estate consultant. Keep in mind that the broker not only cooperates with the documentation and negotiations, but also prepares a comprehensive strategy for the sale and advertising of the property, organizes inspections and assists you in determining the best price, protecting your interests in the negotiation process. By deciding to avoid the services of specialists in the field, you risk making a number of mistakes that could be to your detriment.

For 15 years Unique Estates has established itself as a leader in the luxury real estate market in Bulgaria and has set standards in the highest segment, serving corporate and wealthy clients. The agency has a rich database of over 70,000 potential customers. The company offers high quality services internationally, potential customers, personal attitude, loyalty and integrity. Unique Estates' professional real estate consultants specialize in preparing a special comparative market analysis and will help you determine the exact market price as well as the group of potential clients for your property. They work together with an effective marketing team, whose campaigns, innovative applications and advertising programs ensure a quality presentation of your homes. This means a wider range of communication channels through which to reach potential customers and faster realization of the property.

Take high quality photos

Poor quality photo material is absolutely unacceptable when selling a home that meets the criteria of the luxury segment. It is inadmissible to advertise a unique designer apartment for sale without providing potential buyers with quality images from which they can get acquainted in detail with its incomparable advantages.
Specialized agencies offer the opportunity to hire a professional photographer. Keep in mind that quality photos will help you present your home in the best light. Nowadays, the approach to creating video content is becoming more and more popular, which further contributes to the realistic re-creation of the atmosphere and immersion in the atmosphere. Through the provided video materials, buyers can perform a virtual tour, through which they can better feel the unique spirit of your apartment or house and find out if it corresponds to their idea of ​​a cozy, sophisticated and stylish home. Virtual visits and high-quality photos will attract the interest of potential buyers from abroad, who may be prevented from conducting an on-site inspection. In case you want to present the advantages of the area, you can include drone shooting to give a broader view of the location of the apartment.

Clean and tidy the area

Good commercial appearance will undoubtedly increase the price of real estate. Make your luxury apartment shine even more by taking care to clean and tidy. Contact a professional company with a precise approach, which will take care to bring the home in a shape that will make visitors dream of the property becoming their home.
Be guided by the maxim "Less is more" and do not leave too many things on the premises. It is advisable to focus only on the most necessary furniture, not forgetting to pay special attention to the accents that give aesthetics and a finishing touch to any exclusive home - exquisite paintings, photographs or sculptures. Breathe life into the apartment and give a feeling! Your consultant will guide you with recommendations on how you can make the place look more attractive to buyers.

The luxury housing market is different from the others. Keep in mind that when we talk about a modern apartment with expensive furniture, located in a prestigious neighborhood, then all actions related to its sale must be tailored to the target group you are aiming for. Buyers of luxury apartments have high requirements that you must comply with so as not to disappoint them.