The pandemic has generated significant changes in the lives of people around the world. In 2021, the model of the "new normal" continues, and that has largely transformed our way of life. Lifestyle trends in 2021 reflect the increased awareness of society and the placement of health and care for others at the top of our priorities. Here are the most popular lifestyle trends that have determined the year so far:
The last few years we have seen an increase in environmental awareness and the need for a more sustainable lifestyle. This is a trend that is about to permanently change our consciousness and way of life. It relates to the choices we make about the way we eat and consume in general. People are increasingly switching to plant based foods and products and replacing "fast" fashion with longer-term investments in clothing. When it comes to shopping for food and household items, consumers in 2021 show a tendency to buy more products of local origin.
Natural remedies have been used long before the advent of modern medicine as we know it today. In recent years, however, there has been a tendency for more and more people to prefer them, in an effort to live a more balanced and environmentally friendly life. These include treatment with herbs, essential oils, reiki, sound therapy and more.
The pandemic has changed the way people live, forcing them to slow down and spend more time at home. This has led to a change in our habits and daily life. As a result, one of the trends that marks the changes in lifestyle in 2021 is self-education. In the last year, the number of people who self-study through online courses and lessons has increased significantly.
The pursuit of a more sustainable and environmentally friendly lifestyle has led to the next lifestyle trend for 2021 - minimalism. People are spending more and more time at home. They need more space and serenity, with which the unnecessary things in the space they inhabit become a burden. In 2021, many consumers began to discuss the need for careful shopping. This includes focusing on the motivation to buy, not just the desire to own the object. More and more people are limiting their shopping to products that are really needed or add value to their lives.
In support of small business
The pandemic has been good to small businesses and independent brands and manufacturers. In 2021, consumers are looking for more local small businesses and brands to shop from. This trend is also supported by the pursuit of a more sustainable lifestyle, as local shopping has a lower impact on the environment. In support of smaller, independent brands are mainly people from younger generations – the Gen Z and the Millennials. This trend has been intensified thanks to social media and e-commerce platforms and is expected to continue to grow.