Pantone's Living coral - the color of 2019
Every year, The Pantone Color Institute highlights top seasonal runway colors, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The process of defining the color of the year requires a careful analysis in which the color experts from the institute explore the world, the lives and attitudes of people today. This often includes things that happen in the entertainment and movie industry, traveling collections of art, new names in fashion and all areas of design, popular travel destinations, lifestyle and socio-economic conditions. It also reflects the role of new technologies, materials, textures and effects that influence the color and the way we perceive it. Also the different platforms and social media, as well as upcoming sporting events that attract the attention of the whole world.
The color of 2019 is PANTONE 16-1546 Living Coral. Vibrant, yet mellow it embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
PANTONE 16-1546 "Living coral" emits the desired, familiar, and energizing aspects of color found in nature. A color that mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.